The Tesla Diner - More than just an Elon Musk novelty project
How the newly launched Diner will be a test bed for the future of Tesla, their reputation and the coming Optimus Humanoid Robot.
It’s no secret that Tesla’s reputation has taken a few dings and scrapes over the last years, in no small part due to Musk & Trump’s ridiculous kind of situation-ship that was always going to end in tears. So it’s no wonder that Musk gave the go ahead for a silly, Tesla themed, over-the-top, retro futuristic burger joint in Hollywood, Los Angeles. At first glance this seems like a much needed serving of positive PR, but looking a little closer there is more to the Tesla Diner than just novelty burgers and charging ports.
At face value, it's an old school drive-in diner with a Blade Runner-meets-Route-66 aesthetic. You park your Tesla, plug it in, and grab a burger while watching movie clips or a TV show on a massive outdoor screen. Atleast that’s the theory, a week into the launch of the Hollywood Tesla Diner and it’s still getting multi-hour lines around the block from eager fans and curious locals.
Inside the retro-futuristic vibe continues, with a dining area that looks more suited to the sets of 2001: A Space Odyssey or the world of Cyberpunk than a burger joint in the the real world. Eventually you work your way up the stairs, past the ...
It’s no secret that Tesla’s reputation has taken a few dings and scrapes over the last years, in no small part due to Musk & Trump’s ridiculous kind of situation-ship that was always going to end in tears. So it’s no wonder that Musk gave the go ahead for a silly, Tesla themed, over-the-top, retro futuristic burger joint in Hollywood, Los Angeles. At first glance this seems like a much needed serving of positive PR, but looking a little closer there is more to the Tesla Diner than just novelty burgers and charging ports.
At face value, it's an old school drive-in diner with a Blade Runner-meets-Route-66 aesthetic. You park your Tesla, plug it in, and grab a burger while watching movie clips or a TV show on a massive outdoor screen. Atleast that’s the theory, a week into the launch of the Hollywood Tesla Diner and it’s still getting multi-hour lines around the block from eager fans and curious locals.
Inside the retro-futuristic vibe continues, with a dining area that looks more suited to the sets of 2001: A Space Odyssey or the world of Cyberpunk than a burger joint in the the real world. Eventually you work your way up the stairs, past the prototype Optimus bot displays and the SpaceX style bathrooms, to the roof terrace bar and seating area. Straight out of the movies into real life the Hollywood location seems most appropriate. And let’s not forget the prototype Optimus bot serving popcorn upstairs!
Given the overwhelmingly positive reception of the Tesla Diner, Musk has already stated that they will be establishing further Diner locations around the world. These aren’t just showpieces, they’re seeds, Tesla-branded lifestyle outposts, reputational beachheads. Tesla is a changing company, with the imminent launch of Robotaxi, more and more people everyday will be expected to interact with the Tesla brand. A chain of fun Jetsons-esque restaurants might just be good ice breakers for the Tesla skeptics out there.But it’s the other part of Elon’s tweet that really tip’s Teslas hand as to what the Diners are all about, their intention to have them on long distance routes, out far from civilisation. This is a clear indicator that it’s Tesla’s goal to fully staff these Tesla Diners with Optimus bots, in places where staffing would be extremely difficult. This bring us to the real purpose of the ...
